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So far Omni Public has created 50 blog entries.

WHAT IS GENERATIONAL MARKETING?

Generational marketing is a marketing strategy that targets generational cohorts and accounts for the differences between them. These cohorts are thought to have different preferences, attitudes, and mindsets, all depending on their age and upbringing. As of now, these are the largest generations in terms of the population: Baby Boomers. Born between 1946 and 1964, [...]

By | 2018-10-15T16:13:15-04:00 October 19th, 2018|Branding, Digital Marketing, Public Relations|0 Comments

HOW TO RESPOND TO A NEGATIVE ONLINE REVIEW

Every company gets a bad review from time to time. You can’t please everyone, no matter how hard you try. But try you must, and this is where it gets frustrating. The last thing you feel like doing is calmly listening to a dissatisfied, angry customer who you think is being unreasonable. What do you [...]

SOCIAL MEDIA INFLUENCERS YOU SHOULD FOLLOW

If you want to learn the secrets of social media marketing, learn from the best. Here are a few of the top leaders, influencers, and innovators in social media right now:   Gary Vaynerchuk   A successful entrepreneur, Vaynerchuk has founded two companies, VaynerX and VaynerMedia, and has influenced many others. He has 2.7 million [...]

By | 2018-10-15T16:11:28-04:00 October 17th, 2018|Digital Marketing, Social Media|0 Comments

TIPS FOR CONVERTING DIGITAL ADS

Success in digital marketing is measured in conversions. The more visits to your website that result in transactions taking place, the more successful your website is. But how do you get this point? It’s easier said than done. Follow these tips to increase your conversion rate:   Follow the numbers   Like any other marketing [...]

By | 2018-10-15T16:10:30-04:00 October 16th, 2018|Digital Marketing|0 Comments

HOW TO FIND BLOG CONTENT IDEAS

Writer’s block can affect any writer in any field, and when it hits, it can leave you feeling helpless before impending deadlines. Even if you’re not a writer, you’ve probably still felt the cold sweat of trying to write, but finding that inspiration doesn’t come. Mounting a defense against writer’s block is as simple as [...]

WHAT IS “TOP OF MIND” BRAND AWARENESS

Sometimes, a brand is so successful that it becomes synonymous with the industry as a whole. If your brand is the first one that most people think of when they think of your industry, you've achieved “top of mind” brand awareness. Congratulations! Unfortunately, most companies don't achieve this monumental status. If you're reading this article, [...]

By | 2018-10-15T15:51:34-04:00 October 15th, 2018|Branding, Digital Marketing, Public Affairs|0 Comments

RESTORING YOUR IMAGE AFTER A LAWSUIT

Being sued is an incredibly stressful experience, one that most people would go to great lengths to avoid. A strong legal defense can increase your chances of winning, but that won’t take away from the spectacle of a lawsuit. Many innocent parties will pay a settlement fund just to have a lawsuit dismissed. This might [...]

By | 2018-10-15T16:09:15-04:00 October 14th, 2018|Public Affairs, Public Relations|0 Comments

SIGNS IT’S TIME TO REBRAND

Is your company stuck in the past? If not, do people think it is? In the rapidly growing marketplace of today, standing out is a continual process of innovation. Rebranding is one way to do that, and it might be the right way if any of the following are true:   Your focus has changed [...]

By | 2018-10-15T16:07:38-04:00 October 13th, 2018|Branding, Public Affairs|0 Comments

HOW TO ESTABLISH EFFECTIVE COMMUNICATION WITHIN YOUR COMPANY

Effective communication is central to a company’s internal functioning. Cross-information is a common complaint from employees as well as team leaders, and can have a negative effect on morale. A unified team is important for clients and shareholders, too. If workplace harmony has been an issue for you recently, consider taking these approaches: Using an [...]

By | 2018-10-15T15:52:14-04:00 October 12th, 2018|Crisis Management, Public Affairs|0 Comments

TOOLS TO MONITOR YOUR WEBSITE

Just like an employee, a company’s website has performance metrics. This is all the information used to evaluate its strengths, monitor its progress, and find out where there might be room for improvement. However, tracking your website’s performance can be frustrating and tedious. You can collect all the data in the world, but you still [...]

By | 2018-10-15T15:50:57-04:00 October 10th, 2018|Digital Marketing, Public Affairs|0 Comments