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So far Omni Public has created 50 blog entries.

COMMON MISTAKES TO AVOID IN YOUR PRESS RELEASE

A press release is a staple of public relations work. But in the age of social media, it can be hard to make traditional forms of communication engaging and innovative. At the other extreme, there’s “clickbait,” low-quality content with high-quality packaging. If you’re about to issue a press release and have concerns about its quality, [...]

By | 2018-10-15T15:50:17-04:00 October 9th, 2018|Media Relations, Public Affairs, Public Relations|0 Comments

TIPS FOR IMPROVING RELATIONS WITH YOUR CLIENTS

No matter the industry, clients are the bedrock of your business. You can't substitute innovative projects, brilliant marketing campaigns, or even low prices for a loyal and satisfied client.   Be honest and authentic   You don’t have to share company secrets, but the more your clients understand the way your business works, the more [...]

By | 2018-10-15T15:48:48-04:00 October 8th, 2018|Public Affairs, Public Relations|0 Comments

OUTDATED SOCIAL MEDIA PLATFORMS

Before Facebook became synonymous with social media in the popular mind, there was MySpace. Not too long after, Google+ launched and seemed like it might give the others some serious competition. Facebook would eventually overtake them all as the largest social media network, but who's to say that can't change? While Facebook is currently on [...]

By | 2018-10-15T15:48:19-04:00 October 7th, 2018|Digital Marketing, Social Media|0 Comments

HOW INSTAGRAM CAN IMPROVE YOUR BRAND IMAGE

Instagram is a huge player in the social media scene, and their merger with Facebook isn't changing that fact. Developing a strong presence on a social media platform like Instagram is a powerful way to not only sell your brand, but to develop it. Here’s what you can do with Instagram: Establish a unique, recognizable [...]

By | 2018-10-15T15:47:17-04:00 October 6th, 2018|Branding, Digital Marketing, Social Media|0 Comments

HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PLATFORMS FOR YOUR BRAND

Social media is a powerful tool for businesses, but there’s more out there than just Facebook and Instagram. With so many options to choose from, it's easy to spread yourself thin, but you shouldn't waste time on platforms that are outdated or just not right for your brand. Learn from the following: Your audience. Who [...]

By | 2018-10-15T15:39:08-04:00 October 5th, 2018|Digital Marketing, Social Media|0 Comments

TIPS FOR CREATING GREAT PRESENTATIONS

Everyone, from grade school students to seasoned professionals, has suffered through a bad presentation. Most of us have probably given one. Whether or not public speaking is your strong point, it’s never too late to improve. Start strong and finish strong. Clearly express the intent of your presentation at the very beginning, and try to [...]

By | 2018-10-12T10:47:13-04:00 October 4th, 2018|Public Affairs, Public Relations|0 Comments

IS INSTAGRAM RELEVANT FOR YOUR BUSINESS?

Instagram is the fastest-growing social media platform, with over one billion followers in 2018. Recently, it surpassed Twitter in the number of active monthly users. It may not be as big as Facebook yet, but it’s well on its way. There’s little doubt, then, that Instagram can be a powerful tool for connecting people to [...]

By | 2018-10-12T10:46:44-04:00 October 3rd, 2018|Public Affairs, Social Media|0 Comments

TIPS FOR CREATING GREAT FACEBOOK POSTS

The importance of a strong social media presence can’t be overstated, but standing out in the crowd can be difficult without a good strategy. Here are some tips to help you build and keep an active, engaged audience. Be visual. Use photos and videos effectively, both to get people’s attention and to keep it. Avoid [...]

By | 2018-10-12T10:46:04-04:00 October 2nd, 2018|Social Media|0 Comments

BEST SOCIAL MEDIA CAMPAIGNS OF 2018 SO FAR

Amidst claims that social media is making people disconnected from each other, a number of major companies have run successful campaigns that do just the opposite. Here are a few highlights. Uber’s “Moving Forward” campaign. 2017 was a difficult year for this groundbreaking rideshare company, whose name is almost synonymous with the industry itself. When [...]

By | 2018-10-12T10:45:29-04:00 October 1st, 2018|Social Media|0 Comments

TIPS FOR CREATING AN EFFECTIVE PUBLIC APOLOGY

News travels fast in the information age. If your company finds itself in a compromising situation, every second counts, and the following tips can help you contain the situation before it becomes a crisis. Let clearer heads prevail. Before making any public statement, gather all relevant facts, anticipate possible outcomes, and discuss options internally. Decide [...]

By | 2018-10-12T10:44:57-04:00 September 30th, 2018|Public Affairs, Public Relations|0 Comments