About Omni Public

This author has not yet filled in any details.
So far Omni Public has created 50 blog entries.

COMMON SOCIAL MEDIA MYTHS

It’s no secret that social media is taking over the world. Maybe not literally, but definitely in the sense of how people communicate and definitely how businesses are starting to market and advertise. Social media has gotten a bad reputation in years past and some myths have come up that we need to go ahead [...]

By | 2018-10-12T10:44:17-04:00 September 29th, 2018|Social Media|0 Comments

HOW TO SPOT FAKE NEWS

Over the past year or so, fake news has been a pretty hot trend in the media. If you haven’t heard that term before you probably haven’t been watching any news at all. The problem with fake news is that it generally grows legs and takes off faster than the real story. This can create [...]

By | 2018-10-12T10:44:08-04:00 September 28th, 2018|Public Affairs, Social Media|0 Comments

MAINSTREAM MEDIA & SOCIAL MEDIA: WHAT DOES THE FUTURE HOLD?

It is evident that there has been a huge shift in media and news outlets over the past several years. Newspapers across the country are either shutting down or producing smaller papers and focusing their efforts to the digital world. Social media is on the rise and becoming an alternative news source for younger generations. [...]

By | 2018-10-12T10:37:18-04:00 September 28th, 2018|Social Media|0 Comments

WHAT IS EXPERIENTIAL MARKETING?

Experiential marketing is on the rise and bringing in some great results into the marketing world. Also known as engagement marketing, experiential marketing is a strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. By evoking an emotional reaction to a product [...]

By | 2018-10-12T10:37:08-04:00 September 27th, 2018|Public Affairs|0 Comments

TIPS/HACKS FOR CONNECTING WITH JOURNALISTS ONLINE

Journalists can be a tricky group of people to interact with and can be either your best friends or worst nightmares. They hold the power when it comes to the news, the stories that will be written and the spin with which a story is told. Needless to say, it can be helpful to have [...]

By | 2018-10-12T10:36:39-04:00 September 26th, 2018|Media Relations|0 Comments

WHY CUSTOMER REVIEWS ARE MORE IMPORTANT THAN EVER

Over 90% of all consumers will read an online review before buying a product or hiring a company for a service. This means that, more than ever, businesses need to be on top of their game when it comes to quality and level of service. There truth is, multiple companies exist in the same arena [...]

By | 2018-10-12T10:36:27-04:00 September 25th, 2018|Digital Marketing, Public Affairs|0 Comments

PROACTIVE VS REACTIVE ORM

Online reputation management (ORM) plays a huge role in a company’s digital success. With instant access to products, services and reviews via the internet, the marketplace is filled with more savvy consumers who have more buying options than ever before. Remember the old phrase, “it’s better to be proactive than reactive”? Well, this is certainly [...]

By | 2018-10-12T10:36:30-04:00 September 24th, 2018|Online Reputation Management|0 Comments

OUTDATED PR STRATEGIES NO ONE SHOULD BE USING

Public relations is still one of the most effective ways to communicate to various audiences and foster a positive feeling with the consumer and news media. The problem is, many companies today are still practicing the tactics of yesterday instead of taking into account the status of the present and following trends of the future. [...]

By | 2018-10-12T10:35:50-04:00 September 23rd, 2018|Public Relations|0 Comments

WHO NEEDS ONLINE REPUTATION MANAGEMENT?

You may have read this headline and thought to yourself, “well, that’s a loaded question.” If you did, you would be correct. The fact of the matter is that everyone needs online reputation management at some point. Businesses and individuals alike can all benefit from this practice. Since we know that everyone needs online reputation [...]

By | 2018-10-12T10:35:37-04:00 September 22nd, 2018|Online Reputation Management|0 Comments

WHAT IS ONLINE REPUTATION MANAGEMENT?

Because we live in a digital world, one that shares information instantly at the click of a button, it is more important than ever to manage and maintain your reputation. A company’s reputation can help to keep them thriving and in business for decades or be the deciding factor in their demise. No longer will [...]

By | 2018-10-12T10:28:16-04:00 September 21st, 2018|Online Reputation Management|0 Comments