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So far Omni Public has created 50 blog entries.

DIFFERENCE BETWEEN PUBLIC AFFAIRS AND ADVERTISING

There is a common misconception that advertising and public affairs are the same thing. This is certainly not the case. In fact, they are quite different animals - even though they fall into a similar space. Today, we are going to look at a few of the differences between these two topics and how to [...]

By | 2018-10-12T10:28:07-04:00 September 20th, 2018|Public Affairs, Public Relations|0 Comments

HOW TO WRITE A GOOD PRESS RELEASE

Press releases have long been an effective way to gain media attention on a number of business trends, events and noteworthy stories. With press and media releases swarming into to news sources daily, it is important to submit something that outshines the others and makes it into the news. So how exactly do you write [...]

By | 2018-10-12T10:27:58-04:00 September 19th, 2018|Media Relations, Public Affairs, Public Relations|0 Comments

IMPORTANT SKILLS TO LOOK FOR IN PUBLIC AFFAIRS HIRES

If you’re in the market to create or expand your public affairs department, there are some vital skills you must be on the hunt for. This goes beyond finding the right fit for your company culture or making sure personalities are on point - I’m talking the skills that are going to set PR greats [...]

By | 2018-10-12T10:27:48-04:00 September 18th, 2018|Public Affairs, Public Relations|0 Comments

PUBLIC AFFAIRS TRENDS TO PREP YOU FOR 2019

In a rapidly changing business world, it only makes sense that public affairs patterns and initiatives are constantly adapting to the marketplace. Businesses must not only adapt to succeed, they almost have to be able to see into the future and plan ahead of the curve. Here are 3 public affairs trends to be ready [...]

By | 2018-10-12T10:25:33-04:00 September 17th, 2018|Digital Marketing, Public Affairs, Public Relations|0 Comments

WAYS SOCIAL MEDIA IS AFFECTING PUBLIC AFFAIRS

It’s no secret that social media has affected the way businesses run their daily public relations and interact with onlookers, but have you ever really broken down how these changes are truly affecting public affairs? Social media certainly has its pros and cons in a business sense. Let’s take a look at 3 ways social [...]

By | 2018-10-12T10:22:24-04:00 September 16th, 2018|Public Affairs, Social Media|0 Comments

PUBLIC AFFAIRS JOB TITLES

There are many jobs and career paths in the field of public affairs. These are some of the most vital: Public policy advocate: This position involves representing a particular group or social cause to policymakers. Public policy advocates meet with key public officials, such as government officials, representatives, and legislators. Their job may also [...]

By | 2018-09-24T17:27:53-04:00 September 15th, 2018|Public Affairs, Public Relations|0 Comments

HOW DOES CONTENT MARKETING RELATE TO ADVOCACY?

Customer advocacy is a form of customer service that concentrates on what is best for the customer. There is a focus on giving customers what they want and need. Customer advocates are very important because they’re the people who will become the bedrock of your brand. They spend more money, bring you new customers [...]

By | 2018-09-24T17:28:39-04:00 September 14th, 2018|Advocacy, Digital Marketing|0 Comments

INBOUND VS OUTBOUND MARKETING

You might have heard people using the terms “inbound marketing” and “outbound marketing”. But what do they really mean? Outbound Marketing Outbound marketing involves trade shows, seminars, internal cold calls, telemarketing, and advertising. Simply put, outbound marketing pushes a brand’s message out far and wide and hoping that it sticks. In general, outbound marketing [...]

By | 2018-09-24T17:31:13-04:00 September 13th, 2018|Digital Marketing, Public Relations|0 Comments

HOW TO MEASURE THE SUCCESS OF YOUR WEBSITE

If you run a business's day-to-day operations, it might feel as if the business is booming, but managers want demonstrable figures to measure their successes and confirm the business is indeed running well. Below are some tips to see how successful your business really is. The Break-Even Point This is the number you need [...]

By | 2018-09-24T17:30:22-04:00 September 12th, 2018|Digital Marketing, Public Affairs|0 Comments

HOW TO DRESS FOR TV INTERVIEWS

Whether you’re an expert in your field or the spokesperson for a particular cause, you’ll probably find yourself in front of a camera at least once. The first time you’re invited to do a TV studio interview, it can be very exciting—and nerve-racking. To ensure you look your best, here are some tips. White: [...]

By | 2018-09-24T17:34:25-04:00 September 11th, 2018|Media Relations, Public Relations|0 Comments