WHAT IS GENERATIONAL MARKETING?

Generational marketing is a marketing strategy that targets generational cohorts and accounts for the differences between them. These cohorts are thought to have different preferences, attitudes, and mindsets, all depending on their age and upbringing. As of now, these are the largest generations in terms of the population: Baby Boomers. Born between 1946 and 1964, [...]

By | 2018-10-15T16:13:15-04:00 October 19th, 2018|Branding, Digital Marketing, Public Relations|0 Comments

HOW TO FIND BLOG CONTENT IDEAS

Writer’s block can affect any writer in any field, and when it hits, it can leave you feeling helpless before impending deadlines. Even if you’re not a writer, you’ve probably still felt the cold sweat of trying to write, but finding that inspiration doesn’t come. Mounting a defense against writer’s block is as simple as [...]

WHAT IS “TOP OF MIND” BRAND AWARENESS

Sometimes, a brand is so successful that it becomes synonymous with the industry as a whole. If your brand is the first one that most people think of when they think of your industry, you've achieved “top of mind” brand awareness. Congratulations! Unfortunately, most companies don't achieve this monumental status. If you're reading this article, [...]

By | 2018-10-15T15:51:34-04:00 October 15th, 2018|Branding, Digital Marketing, Public Affairs|0 Comments

SIGNS IT’S TIME TO REBRAND

Is your company stuck in the past? If not, do people think it is? In the rapidly growing marketplace of today, standing out is a continual process of innovation. Rebranding is one way to do that, and it might be the right way if any of the following are true:   Your focus has changed [...]

By | 2018-10-15T16:07:38-04:00 October 13th, 2018|Branding, Public Affairs|0 Comments

HOW INSTAGRAM CAN IMPROVE YOUR BRAND IMAGE

Instagram is a huge player in the social media scene, and their merger with Facebook isn't changing that fact. Developing a strong presence on a social media platform like Instagram is a powerful way to not only sell your brand, but to develop it. Here’s what you can do with Instagram: Establish a unique, recognizable [...]

By | 2018-10-15T15:47:17-04:00 October 6th, 2018|Branding, Digital Marketing, Social Media|0 Comments