WHAT IS GENERATIONAL MARKETING?

Generational marketing is a marketing strategy that targets generational cohorts and accounts for the differences between them. These cohorts are thought to have different preferences, attitudes, and mindsets, all depending on their age and upbringing. As of now, these are the largest generations in terms of the population: Baby Boomers. Born between 1946 and 1964, [...]

By | 2018-10-15T16:13:15-04:00 October 19th, 2018|Branding, Digital Marketing, Public Relations|0 Comments

HOW TO RESPOND TO A NEGATIVE ONLINE REVIEW

Every company gets a bad review from time to time. You can’t please everyone, no matter how hard you try. But try you must, and this is where it gets frustrating. The last thing you feel like doing is calmly listening to a dissatisfied, angry customer who you think is being unreasonable. What do you [...]

SOCIAL MEDIA INFLUENCERS YOU SHOULD FOLLOW

If you want to learn the secrets of social media marketing, learn from the best. Here are a few of the top leaders, influencers, and innovators in social media right now:   Gary Vaynerchuk   A successful entrepreneur, Vaynerchuk has founded two companies, VaynerX and VaynerMedia, and has influenced many others. He has 2.7 million [...]

By | 2018-10-15T16:11:28-04:00 October 17th, 2018|Digital Marketing, Social Media|0 Comments

TIPS FOR CONVERTING DIGITAL ADS

Success in digital marketing is measured in conversions. The more visits to your website that result in transactions taking place, the more successful your website is. But how do you get this point? It’s easier said than done. Follow these tips to increase your conversion rate:   Follow the numbers   Like any other marketing [...]

By | 2018-10-15T16:10:30-04:00 October 16th, 2018|Digital Marketing|0 Comments

HOW TO FIND BLOG CONTENT IDEAS

Writer’s block can affect any writer in any field, and when it hits, it can leave you feeling helpless before impending deadlines. Even if you’re not a writer, you’ve probably still felt the cold sweat of trying to write, but finding that inspiration doesn’t come. Mounting a defense against writer’s block is as simple as [...]

WHAT IS “TOP OF MIND” BRAND AWARENESS

Sometimes, a brand is so successful that it becomes synonymous with the industry as a whole. If your brand is the first one that most people think of when they think of your industry, you've achieved “top of mind” brand awareness. Congratulations! Unfortunately, most companies don't achieve this monumental status. If you're reading this article, [...]

By | 2018-10-15T15:51:34-04:00 October 15th, 2018|Branding, Digital Marketing, Public Affairs|0 Comments

TOOLS TO MONITOR YOUR WEBSITE

Just like an employee, a company’s website has performance metrics. This is all the information used to evaluate its strengths, monitor its progress, and find out where there might be room for improvement. However, tracking your website’s performance can be frustrating and tedious. You can collect all the data in the world, but you still [...]

By | 2018-10-15T15:50:57-04:00 October 10th, 2018|Digital Marketing, Public Affairs|0 Comments

OUTDATED SOCIAL MEDIA PLATFORMS

Before Facebook became synonymous with social media in the popular mind, there was MySpace. Not too long after, Google+ launched and seemed like it might give the others some serious competition. Facebook would eventually overtake them all as the largest social media network, but who's to say that can't change? While Facebook is currently on [...]

By | 2018-10-15T15:48:19-04:00 October 7th, 2018|Digital Marketing, Social Media|0 Comments

HOW INSTAGRAM CAN IMPROVE YOUR BRAND IMAGE

Instagram is a huge player in the social media scene, and their merger with Facebook isn't changing that fact. Developing a strong presence on a social media platform like Instagram is a powerful way to not only sell your brand, but to develop it. Here’s what you can do with Instagram: Establish a unique, recognizable [...]

By | 2018-10-15T15:47:17-04:00 October 6th, 2018|Branding, Digital Marketing, Social Media|0 Comments

HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PLATFORMS FOR YOUR BRAND

Social media is a powerful tool for businesses, but there’s more out there than just Facebook and Instagram. With so many options to choose from, it's easy to spread yourself thin, but you shouldn't waste time on platforms that are outdated or just not right for your brand. Learn from the following: Your audience. Who [...]

By | 2018-10-15T15:39:08-04:00 October 5th, 2018|Digital Marketing, Social Media|0 Comments