HOW TO RESPOND TO A NEGATIVE ONLINE REVIEW

Every company gets a bad review from time to time. You can’t please everyone, no matter how hard you try. But try you must, and this is where it gets frustrating. The last thing you feel like doing is calmly listening to a dissatisfied, angry customer who you think is being unreasonable. What do you [...]

WHAT IS “TOP OF MIND” BRAND AWARENESS

Sometimes, a brand is so successful that it becomes synonymous with the industry as a whole. If your brand is the first one that most people think of when they think of your industry, you've achieved “top of mind” brand awareness. Congratulations! Unfortunately, most companies don't achieve this monumental status. If you're reading this article, [...]

By | 2018-10-15T15:51:34-04:00 October 15th, 2018|Branding, Digital Marketing, Public Affairs|0 Comments

RESTORING YOUR IMAGE AFTER A LAWSUIT

Being sued is an incredibly stressful experience, one that most people would go to great lengths to avoid. A strong legal defense can increase your chances of winning, but that won’t take away from the spectacle of a lawsuit. Many innocent parties will pay a settlement fund just to have a lawsuit dismissed. This might [...]

By | 2018-10-15T16:09:15-04:00 October 14th, 2018|Public Affairs, Public Relations|0 Comments

SIGNS IT’S TIME TO REBRAND

Is your company stuck in the past? If not, do people think it is? In the rapidly growing marketplace of today, standing out is a continual process of innovation. Rebranding is one way to do that, and it might be the right way if any of the following are true:   Your focus has changed [...]

By | 2018-10-15T16:07:38-04:00 October 13th, 2018|Branding, Public Affairs|0 Comments

HOW TO ESTABLISH EFFECTIVE COMMUNICATION WITHIN YOUR COMPANY

Effective communication is central to a company’s internal functioning. Cross-information is a common complaint from employees as well as team leaders, and can have a negative effect on morale. A unified team is important for clients and shareholders, too. If workplace harmony has been an issue for you recently, consider taking these approaches: Using an [...]

By | 2018-10-15T15:52:14-04:00 October 12th, 2018|Crisis Management, Public Affairs|0 Comments

TOOLS TO MONITOR YOUR WEBSITE

Just like an employee, a company’s website has performance metrics. This is all the information used to evaluate its strengths, monitor its progress, and find out where there might be room for improvement. However, tracking your website’s performance can be frustrating and tedious. You can collect all the data in the world, but you still [...]

By | 2018-10-15T15:50:57-04:00 October 10th, 2018|Digital Marketing, Public Affairs|0 Comments

COMMON MISTAKES TO AVOID IN YOUR PRESS RELEASE

A press release is a staple of public relations work. But in the age of social media, it can be hard to make traditional forms of communication engaging and innovative. At the other extreme, there’s “clickbait,” low-quality content with high-quality packaging. If you’re about to issue a press release and have concerns about its quality, [...]

By | 2018-10-15T15:50:17-04:00 October 9th, 2018|Media Relations, Public Affairs, Public Relations|0 Comments

TIPS FOR IMPROVING RELATIONS WITH YOUR CLIENTS

No matter the industry, clients are the bedrock of your business. You can't substitute innovative projects, brilliant marketing campaigns, or even low prices for a loyal and satisfied client.   Be honest and authentic   You don’t have to share company secrets, but the more your clients understand the way your business works, the more [...]

By | 2018-10-15T15:48:48-04:00 October 8th, 2018|Public Affairs, Public Relations|0 Comments

TIPS FOR CREATING GREAT PRESENTATIONS

Everyone, from grade school students to seasoned professionals, has suffered through a bad presentation. Most of us have probably given one. Whether or not public speaking is your strong point, it’s never too late to improve. Start strong and finish strong. Clearly express the intent of your presentation at the very beginning, and try to [...]

By | 2018-10-12T10:47:13-04:00 October 4th, 2018|Public Affairs, Public Relations|0 Comments

IS INSTAGRAM RELEVANT FOR YOUR BUSINESS?

Instagram is the fastest-growing social media platform, with over one billion followers in 2018. Recently, it surpassed Twitter in the number of active monthly users. It may not be as big as Facebook yet, but it’s well on its way. There’s little doubt, then, that Instagram can be a powerful tool for connecting people to [...]

By | 2018-10-12T10:46:44-04:00 October 3rd, 2018|Public Affairs, Social Media|0 Comments