WHAT IS GENERATIONAL MARKETING?

Generational marketing is a marketing strategy that targets generational cohorts and accounts for the differences between them. These cohorts are thought to have different preferences, attitudes, and mindsets, all depending on their age and upbringing. As of now, these are the largest generations in terms of the population: Baby Boomers. Born between 1946 and 1964, [...]

By | 2018-10-15T16:13:15-04:00 October 19th, 2018|Branding, Digital Marketing, Public Relations|0 Comments

RESTORING YOUR IMAGE AFTER A LAWSUIT

Being sued is an incredibly stressful experience, one that most people would go to great lengths to avoid. A strong legal defense can increase your chances of winning, but that won’t take away from the spectacle of a lawsuit. Many innocent parties will pay a settlement fund just to have a lawsuit dismissed. This might [...]

By | 2018-10-15T16:09:15-04:00 October 14th, 2018|Public Affairs, Public Relations|0 Comments

COMMON MISTAKES TO AVOID IN YOUR PRESS RELEASE

A press release is a staple of public relations work. But in the age of social media, it can be hard to make traditional forms of communication engaging and innovative. At the other extreme, there’s “clickbait,” low-quality content with high-quality packaging. If you’re about to issue a press release and have concerns about its quality, [...]

By | 2018-10-15T15:50:17-04:00 October 9th, 2018|Media Relations, Public Affairs, Public Relations|0 Comments

TIPS FOR IMPROVING RELATIONS WITH YOUR CLIENTS

No matter the industry, clients are the bedrock of your business. You can't substitute innovative projects, brilliant marketing campaigns, or even low prices for a loyal and satisfied client.   Be honest and authentic   You don’t have to share company secrets, but the more your clients understand the way your business works, the more [...]

By | 2018-10-15T15:48:48-04:00 October 8th, 2018|Public Affairs, Public Relations|0 Comments

TIPS FOR CREATING GREAT PRESENTATIONS

Everyone, from grade school students to seasoned professionals, has suffered through a bad presentation. Most of us have probably given one. Whether or not public speaking is your strong point, it’s never too late to improve. Start strong and finish strong. Clearly express the intent of your presentation at the very beginning, and try to [...]

By | 2018-10-12T10:47:13-04:00 October 4th, 2018|Public Affairs, Public Relations|0 Comments

TIPS FOR CREATING AN EFFECTIVE PUBLIC APOLOGY

News travels fast in the information age. If your company finds itself in a compromising situation, every second counts, and the following tips can help you contain the situation before it becomes a crisis. Let clearer heads prevail. Before making any public statement, gather all relevant facts, anticipate possible outcomes, and discuss options internally. Decide [...]

By | 2018-10-12T10:44:57-04:00 September 30th, 2018|Public Affairs, Public Relations|0 Comments

OUTDATED PR STRATEGIES NO ONE SHOULD BE USING

Public relations is still one of the most effective ways to communicate to various audiences and foster a positive feeling with the consumer and news media. The problem is, many companies today are still practicing the tactics of yesterday instead of taking into account the status of the present and following trends of the future. [...]

By | 2018-10-12T10:35:50-04:00 September 23rd, 2018|Public Relations|0 Comments

DIFFERENCE BETWEEN PUBLIC AFFAIRS AND ADVERTISING

There is a common misconception that advertising and public affairs are the same thing. This is certainly not the case. In fact, they are quite different animals - even though they fall into a similar space. Today, we are going to look at a few of the differences between these two topics and how to [...]

By | 2018-10-12T10:28:07-04:00 September 20th, 2018|Public Affairs, Public Relations|0 Comments

HOW TO WRITE A GOOD PRESS RELEASE

Press releases have long been an effective way to gain media attention on a number of business trends, events and noteworthy stories. With press and media releases swarming into to news sources daily, it is important to submit something that outshines the others and makes it into the news. So how exactly do you write [...]

By | 2018-10-12T10:27:58-04:00 September 19th, 2018|Media Relations, Public Affairs, Public Relations|0 Comments

IMPORTANT SKILLS TO LOOK FOR IN PUBLIC AFFAIRS HIRES

If you’re in the market to create or expand your public affairs department, there are some vital skills you must be on the hunt for. This goes beyond finding the right fit for your company culture or making sure personalities are on point - I’m talking the skills that are going to set PR greats [...]

By | 2018-10-12T10:27:48-04:00 September 18th, 2018|Public Affairs, Public Relations|0 Comments