SOCIAL MEDIA INFLUENCERS YOU SHOULD FOLLOW

If you want to learn the secrets of social media marketing, learn from the best. Here are a few of the top leaders, influencers, and innovators in social media right now:   Gary Vaynerchuk   A successful entrepreneur, Vaynerchuk has founded two companies, VaynerX and VaynerMedia, and has influenced many others. He has 2.7 million [...]

By | 2018-10-15T16:11:28-04:00 October 17th, 2018|Digital Marketing, Social Media|0 Comments

OUTDATED SOCIAL MEDIA PLATFORMS

Before Facebook became synonymous with social media in the popular mind, there was MySpace. Not too long after, Google+ launched and seemed like it might give the others some serious competition. Facebook would eventually overtake them all as the largest social media network, but who's to say that can't change? While Facebook is currently on [...]

By | 2018-10-15T15:48:19-04:00 October 7th, 2018|Digital Marketing, Social Media|0 Comments

HOW INSTAGRAM CAN IMPROVE YOUR BRAND IMAGE

Instagram is a huge player in the social media scene, and their merger with Facebook isn't changing that fact. Developing a strong presence on a social media platform like Instagram is a powerful way to not only sell your brand, but to develop it. Here’s what you can do with Instagram: Establish a unique, recognizable [...]

By | 2018-10-15T15:47:17-04:00 October 6th, 2018|Branding, Digital Marketing, Social Media|0 Comments

HOW TO CHOOSE THE RIGHT SOCIAL MEDIA PLATFORMS FOR YOUR BRAND

Social media is a powerful tool for businesses, but there’s more out there than just Facebook and Instagram. With so many options to choose from, it's easy to spread yourself thin, but you shouldn't waste time on platforms that are outdated or just not right for your brand. Learn from the following: Your audience. Who [...]

By | 2018-10-15T15:39:08-04:00 October 5th, 2018|Digital Marketing, Social Media|0 Comments

IS INSTAGRAM RELEVANT FOR YOUR BUSINESS?

Instagram is the fastest-growing social media platform, with over one billion followers in 2018. Recently, it surpassed Twitter in the number of active monthly users. It may not be as big as Facebook yet, but it’s well on its way. There’s little doubt, then, that Instagram can be a powerful tool for connecting people to [...]

By | 2018-10-12T10:46:44-04:00 October 3rd, 2018|Public Affairs, Social Media|0 Comments

TIPS FOR CREATING GREAT FACEBOOK POSTS

The importance of a strong social media presence can’t be overstated, but standing out in the crowd can be difficult without a good strategy. Here are some tips to help you build and keep an active, engaged audience. Be visual. Use photos and videos effectively, both to get people’s attention and to keep it. Avoid [...]

By | 2018-10-12T10:46:04-04:00 October 2nd, 2018|Social Media|0 Comments

BEST SOCIAL MEDIA CAMPAIGNS OF 2018 SO FAR

Amidst claims that social media is making people disconnected from each other, a number of major companies have run successful campaigns that do just the opposite. Here are a few highlights. Uber’s “Moving Forward” campaign. 2017 was a difficult year for this groundbreaking rideshare company, whose name is almost synonymous with the industry itself. When [...]

By | 2018-10-12T10:45:29-04:00 October 1st, 2018|Social Media|0 Comments

COMMON SOCIAL MEDIA MYTHS

It’s no secret that social media is taking over the world. Maybe not literally, but definitely in the sense of how people communicate and definitely how businesses are starting to market and advertise. Social media has gotten a bad reputation in years past and some myths have come up that we need to go ahead [...]

By | 2018-10-12T10:44:17-04:00 September 29th, 2018|Social Media|0 Comments

HOW TO SPOT FAKE NEWS

Over the past year or so, fake news has been a pretty hot trend in the media. If you haven’t heard that term before you probably haven’t been watching any news at all. The problem with fake news is that it generally grows legs and takes off faster than the real story. This can create [...]

By | 2018-10-12T10:44:08-04:00 September 28th, 2018|Public Affairs, Social Media|0 Comments

MAINSTREAM MEDIA & SOCIAL MEDIA: WHAT DOES THE FUTURE HOLD?

It is evident that there has been a huge shift in media and news outlets over the past several years. Newspapers across the country are either shutting down or producing smaller papers and focusing their efforts to the digital world. Social media is on the rise and becoming an alternative news source for younger generations. [...]

By | 2018-10-12T10:37:18-04:00 September 28th, 2018|Social Media|0 Comments