Public relations is still one of the most effective ways to communicate to various audiences and...
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What’s your purpose? How brands must adapt to our current ecosystem?
Nobody would have thought how our lives would change as we were stepping in 2020. New goals and...
Managing the Media: “One Pot One Shot” Recipe for a Successful Press Event/Conference
I speak for every public relation (PR) professional when I say that managing multiple media...
Why Customer Reviews are More Important than Ever
Over 90% of all consumers will read an online review before buying a product or hiring a company...
What is Online Reputation Management?
We live in a digital world, one that shares information instantly at the click of a button....
Market Research
Knowing your market, whether you are selling goods or a service, is what brings companies into...
Public Affairs Blogs to Follow
The sphere of public affairs is always changing and evolving. You and your company already know...
Inbound vs. Outbound Marketing
You might have heard people using the terms “inbound marketing” and “outbound marketing”. But what...
How to Write a Good Press Release
Press releases have long been an effective way to gain media attention on a number of business...
The Importance of Storytelling and Media Relations
What does it take to promote your company's objectives? In the era of self-promotion, many...