What Constitutes an Online Crisis?

by | Mar 16, 2020 | Insights

Social media is an indispensable tool for promoting your company, communicating with clients, and keeping abreast of the competition.


Unfortunately, social media’s efficiency at spreading information goes double for negative press, which can turn a minor conflict into a PR crisis.


These are some of the ways that social media can facilitate an online crisis:


  • Negative comments. Your company’s Facebook page can be overrun by unhappy customers, and if you don’t have time to address them all publicly, it can look like you’re ignoring them, leading to even more negative comments.


  • Public outrage. If your company was complicit in illegal or unethical behavior, then you can expect a backlash from the media. Even if the behavior was legitimately outrageous, don’t expect the punishment to fit the crime.


  • Smear campaigns. While some controversies are legitimate, others may be fabricated or misconstrued, and gossip spreads quickly. Many social media users will spread rumors without fact-checking, and may not bother to correct their mistake. Even if a rumor or hoax is debunked eventually, the damage may already be done.


Your reputation is your greatest asset. Protect it at all costs. In the age of social media, you may never get it back.

Subscribe To Our Newsletter

Newest Articles

Tips for Improving Relations with Your Clients

Tips for Improving Relations with Your Clients

No matter the industry, clients are the bedrock of your business. You can't substitute innovative projects, brilliant marketing campaigns, or even low prices for a loyal and satisfied client. Be honest and authentic You don’t have to share company secrets, but the...

Advocacy Advertising

Advocacy Advertising

As a business, if you are looking to support a cause or change Public Policy, one of the most affect strategies is advocacy advertising. This utilizes a completely different technique than traditional commercial advertising, so an expert should be engaged to render...

Common Social Media Myths

Common Social Media Myths

It’s no secret that social media is taking over the world. Maybe not literally, but definitely in the sense of how people communicate and definitely how businesses are starting to market and advertise. Social media has gotten a bad reputation in years past and some...

Share This

Share this post with your friends!