The sphere of public affairs is always changing and evolving.
You and your company already know this, but so do your competitors. Therefore, it’s crucial that you stay ahead of the curve on developing trends, changes in public policy, and anything that might possibly influence them.
Following blogs is essential to maintaining an up-to-date view of what’s happening in the field of public affairs. Get started with these:
The Public Affairs Council
Based in Washington, DC, the Public Affairs Council is an indispensable hub for public affairs resources. Members receive numerous benefits, such as education, certification, and consulting services. Their services for non-members include information, job postings, and access to their publication catalog. You can view their news and blog sections at www.pac.org/news.
The Holmes Report
One of the most respected voices in the field, The Holmes Report is an excellent source of news, opinions, and research of interest to public affairs professionals. Most of their content is free, but premium membership offers access to long-form journalism and an exclusive newsletter. Follow The Holmes Report at www.holmesreport.com.
PRsay is the blog of the Public Relations Society of America. They cover a broad range of topics of interest to public affairs professionals, including politics and mass communications as well as entertainment. Follow PRsay at www.prsay.prsa.org.
PR Week is a blog to follow if you want to stay ahead of the curve on social and political issues. They cover the same topics as the other blogs on this list, but with an added focus on the latest trends and controversies in public relations and public affairs. They are quick to report new developments in the field, and provide in-depth commentary from a number of different perspectives. Follow PR Week at www.prweek.com.
Influence and Co.
While not strictly a public affairs blog, Influence and Co. provide a wealth of information related to content marketing, social media, and other communication strategies that public affairs professionals are increasingly reliant upon. Follow Influence and Co. at blog.influenceandco.com.
This is just a sample of the vast wealth of writing on public affairs. People in this field are, first and foremost, communicators.