All the Latest
Tips for Improving Relations with Your Clients
No matter the industry, clients are the bedrock of your business. You can't substitute innovative...
Advocacy Advertising
As a business, if you are looking to support a cause or change Public Policy, one of the most...
Common Social Media Myths
It’s no secret that social media is taking over the world. Maybe not literally, but definitely in...
Tips/Hacks for Connecting with Journalists Online
Journalists can be a tricky group of people to interact with and can be either your best friends...
Reporter vs. Publicist
Being a reporter for more than 10 years and switching gears to become a publicist makes that...
Tips for Creating Great Presentations
Everyone, from grade school students to seasoned professionals, has suffered through a bad...
Is Instagram Relevant for Your Business?
Instagram is the fastest-growing social media platform, with over one billion followers in 2018....
What is Experiential Marketing?
Experiential marketing is on the rise and bringing in some great results into the marketing world....
Proactive vs Reactive ORM
Online reputation management (ORM) plays a huge role in a company’s digital success. With instant...
Tips for Creating an Effective Public Apology
News travels fast in the information age. If your company finds itself in a compromising...
Outdated PR Strategies NO ONE Should be Using
Public relations is still one of the most effective ways to communicate to various audiences and...
What’s your purpose? How brands must adapt to our current ecosystem?
Nobody would have thought how our lives would change as we were stepping in 2020. New goals and...
Managing the Media: “One Pot One Shot” Recipe for a Successful Press Event/Conference
I speak for every public relation (PR) professional when I say that managing multiple media...
Why Customer Reviews are More Important than Ever
Over 90% of all consumers will read an online review before buying a product or hiring a company...
What is Online Reputation Management?
We live in a digital world, one that shares information instantly at the click of a button....