Social media is an indispensable tool for promoting your company, communicating with clients, and keeping abreast of the competition. Unfortunately, social media’s efficiency at spreading information goes double for negative press, which can turn a minor...
What is Customer Advocacy? Customer advocacy is a form of customer service that concentrates on what is best for the customer. There is a focus on giving customers what they want and need. Customer advocates are very important because they’re the people who...
You’ve probably heard the word “grassroots” a lot in recent years. You may have only the most general sense of what it means, even if you’ve used the word yourself or have participated in grassroots engagement. Essentially, grassroots engagement is a way of...
Recent Comments