A company’s own marketing is expected to say good things about itself audiences discount it accordingly. A person who actually works there, speaking in their own voice, doesn’t carry that same discount. Most organizations understand this in theory and have...
Digital crisis management, Most crisis plans are documents. Digital crisis management is what actually happens on screens in the first hour of an incident what a search for your organization’s name turns up, what a reporter finds when they look for a statement,...
Legal counsel’s instinct during a lawsuit is almost always the same: say as little as possible. It’s good legal advice and, left unmanaged, bad communications advice. Silence doesn’t actually stop a story it just means someone else gets to tell it...
The real question isn’t whether your communications team should use AI. They already are. Someone on your team has asked a chatbot to draft a pitch, summarize a 40-page regulatory filing, or suggest a headline. The question that actually matters is where that...
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