How to Write a Good Press Release 

How to Write a Good Press Release 

Press releases have long been an effective way to gain media attention on a number of business trends, events and noteworthy stories.   With press and media releases swarming into to news sources daily, it is important to submit something that outshines the...
The Importance of Storytelling and Media Relations

The Importance of Storytelling and Media Relations

What does it take to promote your company’s objectives? In the era of self-promotion, many organizations believe that they need only lean on the expertise of a social media manager and blogger to promote their company’s objectives or newsworthy successes online....