Advocacy Advertising

Advocacy Advertising

As a business, if you are looking to support a cause or change Public Policy, one of the most affect strategies is advocacy advertising. This utilizes a completely different technique than traditional commercial advertising, so an expert should be engaged to render...
Common Social Media Myths

Common Social Media Myths

It’s no secret that social media is taking over the world. Maybe not literally, but definitely in the sense of how people communicate and definitely how businesses are starting to market and advertise. Social media has gotten a bad reputation in years past and some...
Tips/Hacks for Connecting with Journalists Online

Tips/Hacks for Connecting with Journalists Online

Journalists can be a tricky group of people to interact with and can be either your best friends or worst nightmares. They hold the power when it comes to the news, the stories that will be written and the spin with which a story is told. Needless to say, it can be...